innovation
The shrinking bread business leads to a promising product with dual use
Valdis and Oņega Circeņi from Salaspils, who have experience in the bread business, noticed that with each generation the demand for traditional rye bread is declining, so they decided to look for a new, export‑oriented niche. This led to the creation of the company “Roga‑Agro” brand “Good Mood Mea…
Labs of Latvia
June 12, 2026