social sciences
Study: People Are Willing to Pay More for In-Person Cultural Experiences Than for Digital Content
Since the pandemic, digital culture has become an integral part of the cultural ecosystem, yet it has not replaced the in-person experience. A new study by the Latvian Academy of Culture shows that people are willing to pay much more for in-person culture than for the same content in digital form.&…
Anete Ašmane-Vilsone (LSM cultural journalist and programme presenter)
July 29, 2026